Leeds United have announced a partnership with Lourdes Sports Development.
Lourdes will be an official youth coaching and development partner in China with youth coaching courses setup in the country which Leeds coaches will help oversee.
This is an excellent commercial opportunity for the club because they get to expand in a large overseas market which could present the club with plenty of sponsorship and financial opportunities. China is a huge market which is starting to expand it’s interest in football, so making deals now is a smart way to be at the forefront.
Moves like this are key in increasing the revenue of the club, so they have a sustainable base from which to expand and provide money for the transfer budget and the wage bill.
This isn’t the kind of news the fans want to hear, though, because the squad needs big improvements if they want to challenge for the top six with the priority being to do transfer business before the World Cup due to the inflationary effect that the tournament will have on the transfer market as the big clubs sign the top players.
This is the tweet from the official Leeds United account announcing the news:
???? | Leeds United are delighted to announce Lourdes Sports Development as an Official Youth Coaching and Development Partner in China
— Leeds United (@LUFC) May 17, 2018
Here’s how Leeds fans reacted to the news:
Literally zero people care. Announce Hernandez, Bartley and promotion.
— Ashley Johnson (@AshJohnson20) May 17, 2018
That's not Abel Hernandez
— ZL (@SupremeJansson) May 17, 2018
That doesn’t look like Hernandez
— Deano (@DeanoBF) May 17, 2018
ORTAS Signings should be sent to Lourdes… Might put some life in them…
— borisirishwhite (@leinsterwhite) May 17, 2018
Can we send them on loan to Cultural Leonesa only for them to be deemed not good enough for the Spanish 2nd Division?
— Andy Ball (@Baller186) May 17, 2018
Must be hoping for a miracle next season
— Dave Mc (@mcgarrydj) May 17, 2018
Announce hernandez and give us something to get excited over
— Daniel yra (@Danielrleeds1) May 17, 2018
— John Skitt (@johnskitt) May 17, 2018
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