This article is part of Football League World's 'The Verdict' series, which provides personal opinions from the FLW writers regarding the latest breaking news, teams, players, managers, potential signings and more...
Aston Villa are reportedly set to launch a 'concrete' bid to sign Bournemouth striker Josh King ahead of Friday's 5pm deadline, as per Football Insider.
The Norwegian striker is attracting interest from a plethora of clubs including West Ham and West Brom, with the Hammers already having a £13m bid rejected for the forward.
So, what do you make of this potential deal involving Josh King and Aston Villa? Can you see the logic behind it?
The team here at FLW have their say...
George Harbey
This would be a decent signing for Villa.
The Villans have recruited really well thus far this transfer window, and the likes of Matty Cash and particularly Ollie Watkins have made a very positive impression since making the step-up from the Championship to the Premier League.
King, though, has already proven to be a quality player at Premiership level and has been a key player for Bournemouth especially for the past couple of years, scoring some vital goals and registering a fair amount of assists for the Cherries.
Villa have plenty of talented options to choose from going forward in the likes of Watkins, Jack Grealish, Trezeguet and Bertrand Traore, but King's versatility could see him become a very important player for Villa this term, if he did end up making the move to Villa Park.
You feel that he'd want assurances over regular first-team football at Villa Park, though, so I'd be interested to see how he got on under Dean Smith.
George Dagless
Would be some statement.
Villa have perhaps suggested that they do not need him that much given the start Ollie Watkins has made but adding that extra quality that King would bring would be impressive to say the least.
Villa have added some good players this window and look strong going into the rest of the season and I think adding King would potentially spur him and Watkins on to higher levels.
King can score goals at this level without doubt and with the players Villa have to set him up you'd imagine he'd be a hit.
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Jacob Potter
He'd be an excellent addition to the Aston Villa team.
We've already seen what standard they can perform to, having thrashed reigning Premier League champions Liverpool before the international break.
So, you would imagine that King would be tempted by a move to Villa Park, as Dean Smith's side are a team that are heading in the right direction under his management.
Competition for places is never a bad dilemma to have for a manager, and I think that King would be more than capable of challenging for a regular starting spot in the Aston Villa team if an agreement was reached to see him leave Bournemouth.
He's got experience of playing in the top-flight whilst with the Cherries, and I think the Championship side will know that they're fighting a losing battle to keep King at the club beyond the summer transfer window.