Aleksandar Mitrovic has enjoyed an excellent start to the Championship season, netting 22 goals in just 21 matches thus far. 

His prolific form in front of goal means that he has averaging a goal every 83 minutes in the second-tier, and he has played a vital role in Fulham's rise to the Championship summit.

Late last month, Spanish club Villarreal registered their interest in the 27-year-old, as per a report from Spanish outlet Fichajes.net.

Now, according to Hammers insider, ExWHUemployee, David Moyes' side have joined the chase for the impressive forward as January nears. 

The Spanish outlet mentioned a €16 million fee, but with all things considered, that would seem very cheap for the frontman's services. 

Not only will Mitrovic be a vital component of what remains this season at Craven Cottage, but it is likely that he would be integral if they return to the Premier League. 

Given his ability, importance to the team now, and potential importance with next year in mind, a very generous fee will have to be proposed for Mitrovic for Fulham to even bat an eyelid. 

Mitrovic is staring down the Championship top scorer record, with Ivan Toney's 31 from last season under serious threat with the Serb on the case. 

If he was to depart, Rodrigo Muniz would seemingly be the only out-and-out option at Craven Cottage, and whilst he is certainly making progress, it would still appear that he learning his trade in England.

Fulham would most likely try to generate enough of a fee from Mitrovic, if he was to depart so that they can ensure sustainability within their forward line.