West Ham United winger Nathan Holland has completed a loan switch to League One side Oxford United until the end of the season, the U's have confirmed.

Holland caught the eye of Oxford boss Karl Robinson after producing a strong display against his side in the Carabao Cup earlier this term and the 21-year-old is now set to help boost the U's promotion hopes during the remainder of the season.

Robinson's men are currently sitting fourth in the League One table following a run of three wins in their last four matches, and Holland will now bring some added quality to the side after making two Premier League appearances so far this term.

The winger came off the bench during the Hammers' defeats to Wolves and Arsenal back in December, but it now seems that new West Ham boss David Moyes wants Holland to head out on loan to gain more regular first-team experience.

Holland has already proven his ability at Under-23 level by scoring 11 goals in his 12 appearances in Premier League 2 this campaign, and he will now be aiming to carry this form into the third tier for Robinson's promotion-chasing side.

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The Verdict

This is a fantastic signing for Oxford that represents a real statement of intent heading into the second half of the season, with Robinson's side looking like they could make a serious push for promotion to the Championship.

Holland is not only a player who will bring goals and assists to this Oxford side, but his general game play means he is also an incredibly exciting player to watch, and he could quickly become a fans' favourite at the Kassam Stadium.

The 21-year-old will also have an idea regarding how Oxford play following his appearances against them earlier this campaign, and he could prove to make a real difference for the U's in their promotion bid.