The 30-year-old is one of, if not, the best strikers aerially in the EFL, and he scored 30 goals for Gillingham over 93 appearances, when the club was in League One, in the last two seasons.
Oliver explained why the Bantams were the perfect fit for him and how the club’s ambition played a role in his decision when he spoke to The Yorkshire Post.
He said: “I had other options in League One – quite a few.
“But they were not ticking the boxes for family reasons.
“I’d have to move or uproot everyone and it just did not make sense.
“Whereas Bradford made perfect sense.
“I knew it was a drop down this season, but I cannot see it being one for the future.
“It is a massive club with massive ambitions and I do feel going forward, it is a great fit for me.
“Everything is gearing up for a real push and a good time.
“Other clubs did not tick the right boxes.
“Some were big, but at the other end of the country.
“Some were also not very ambitious and trying to do anything – but more sustaining in that league.
“Given the back of the last year at Gillingham, I did not want to be in that again.
“I wanted to be in something that is successful and moving forward.”
Heading into their fourth season since relegation to League Two, a top seven finish will be demanded from the stands at Valley Parade, and it will be interesting to see how Oliver fits into Mark Hughes’ style of play.
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This is a statement signing for League Two level, not just for the goals Oliver has scored in the third tier, with 2020/21 and 2021/22 being his two most prolific campaigns in the EFL, but the 30-year-old contributes so much with his aerial prowess, physicality and hold-up play outside of chipping in with goal contributions.
In the final third of last season, it did seem like the Bantams were moving to a more aesthetically pleasing and possession-based style under Hughes, with it being a huge contrast to what Derek Adams looked to implement at the club, and though Oliver does not necessarily fit into that, he offers an excellent plan B.
The 30-year-old has the ability to terrorise fourth tier defences with regularity this season.