Millwall today launched their new third kit, with the club unveiling a new all white number which features a big use of navy blue trim, which is a nod towards the Lions' traditional home strip colour.Â
The kit also features the use of the club's main sponsors, kit suppliers Macron and shirt sponsor Huski Chocolate, which is a new addition to this season's kits, with the club having signed a sponsorship deal with the Swedish company this summer.
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The kit itself provoked a wide range of reactions amongst supporters, with the club's official Twitter account posting a tweet in their the thread of their original post about the kit launch being a return for Millwall to the all white kit that they last sported between 1999 and 2001, which is shown in the image below of club legend Tim Cahill, who showed his delight at the news of the Lions' return to white.
It was Cahill, of course, who spent two spells with the Bermondsey based club, with the Australian having made 106 appearances, scoring 26 goals across the space of four collective seasons with the Lions, before he then went on to play for Everton, New York Red Bulls, Shanghai Shenhua, Melbourne City, Zhejiang Greentown and lastly, Jamshedpur FC, before eventually retiring in March this year.
The Verdict
Millwall fans will no doubt be pleased to see their former player take such a keen interest in the current affairs going on at their club and it shows that there is still a strong bond between Cahill and the Millwall supporters.
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From the club's perspective, this kit represents a huge step forward both on and off the pitch, with the new deal signed with Huski Chocolate this summer being Millwall's most lucrative and biggest sponsorship deal in the club's history.
Which is a move that will no doubt help to grow the club's amount of exposure they get internationally, with the Bermondsey based side previously having had shirt sponsorship deals with UK based companies such as TW Drainage and Wallis Teagan in past seasons.