Millwall are the latest club in a long list that have released their promotion video for 2019/20 season tickets.
While you see most teams – like Millwall have done in the past – highlight the matchday experience and what there it is like to be at the ground on a match day, the Lions have opted for a different direction this year.
#Millwall, supporting you all season long.
— Millwall FC (@MillwallFC) March 12, 2019
The five-minute long video delves more into what often gets overlooked, but matters just as much as what happens on the pitch.
Emotive and impassioned, the Lions take a look into what the club does to support others on matchdays and beyond.
It highlights the great work the club does off the pitch and what drives people to love a club so widely hated by many on the outside.
It’s a stunning montage of what Millwall is really about – at its core; it is a working-class club that has the community at heart.
The release of the video resonated with scores of the club’s supporters who were not shy in heaping praise on the video on social media.
I am in tears and not ashamed to say it. I love my club ????????????
— Bellanatale (@bellanatale2004) March 12, 2019
Well that just made me well up with pride ????????????????????????
— Yvonne M (@YvonneM28) March 12, 2019
Win, lose or draw. Always support Millwall. It’s in the blood.
— Paul Hook (@hookmfc) March 12, 2019
Outstanding Millwall. What a club! ????
— El León enojado ???? (@Joethelion79) March 12, 2019
Brilliant…. now will the world please sit up and take notice of the amazing work this club does
— Brian Haran (@brian_haran) March 13, 2019
— Liam Canty (@CantyMFC) March 12, 2019
Love. This. Club. The amount of people in recent years I've surprised in telling them this, then I explain why and they get it. Watch this, saves me sounding like a broken record. Proud to have grown up next to and support this. https://t.co/E4mmKtDnUK
— Jam (@_Jampot) March 13, 2019
Cried every time I watched this https://t.co/DuJSKobfFP
— Ed (@Eddie2Me) March 12, 2019