Millwall are the latest club in a long list that have released their promotion video for 2019/20 season tickets.

While you see most teams - like Millwall have done in the past - highlight the matchday experience and what there it is like to be at the ground on a match day, the Lions have opted for a different direction this year.

The five-minute long video delves more into what often gets overlooked, but matters just as much as what happens on the pitch.

Emotive and impassioned, the Lions take a look into what the club does to support others on matchdays and beyond.

It highlights the great work the club does off the pitch and what drives people to love a club so widely hated by many on the outside.

It’s a stunning montage of what Millwall is really about - at its core; it is a working-class club that has the community at heart.

The release of the video resonated with scores of the club’s supporters who were not shy in heaping praise on the video on social media.