This article is part of Football League World's 'The Verdict' series, which provides personal opinions from the FLW writers regarding the latest breaking news, teams, players, managers, potential signings and more...
West Brom manager Slaven Bilic was busy on deadline day with Benfica forward Chris Willock one of three new arrivals at the Hawthorns, joining on a season-long loan, as confirmed on the club website, taking West Brom's total of summer window signings to nine.
A former Arsenal youth product, the 21-year-old made one League Cup appearance for the Gunners as a 16-year-old before joining Benfica in 2017, but is yet to make a first-team appearance for the Portuguese club.
So have the Baggies secured a coup by signing Willock and do you expect him to play much?
We discuss........
George Brooks
"I think this could be a great signing for West Brom on loan.
"Willock is a talented footballer - he wouldn't have been at a top club like Arsenal unless he had the potential to be something special, and he seems to have been able to get his career back on track in Portugal with Benfica.
"He's an exciting winger, who will be able to create and score goals from out side. An experienced coach like Bilic should be able to get the best out of him as he looks to adapt to the physical demands on the Championship.
"I've been very impressed with the signings that Bilic made during the summer transfer window.
"There was no doubt that the Baggies needed some more firepower up front, but after the additions he made on deadline day, I think they have every chance of challenging for promotion this season."
George Dagless
"This is intriguing.
"He's got pedigree given the clubs he has been at so far and this gives him a real chance to show what he has learned whilst being abroad.
"If it doesn't work, it doesn't work, but at West Brom there is an opening for him to really make a name for himself in this country now and I would expect him to take it.
"West Brom did some smart attacking business on Deadline Day."
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Toby Wilding
"I think this is a very smart signing.
"Willock certainly has top flight pedigree from his time at Arsenal and Benfica, so you feel he should be a useful addition to the Baggies squad as they look for a return to the Premier League.
"You feel that Willock himself will be keen to prove himself at this level at least after being allowed to head out temporarily, and West Brom look to be the ones who could benefit from that desire to perform this season.
"Despite a slow start to the window, West Brom's late business in the window certainly looks to have been impressive, and you feel there will be plenty of Baggies fans now feeling confident about another push for the Premier League in the coming campaign."