Brentford owner Matthew Benham made his millions in the betting industry, but how will that benefit the club, and what example can they take inspiration from?

Benham made his fortune with his company Smartsodds, which used formulas and models to predict football results and so on.

Fans owe everything to Benham after he bailed them out of a half-a-million of debt in 2012, investing over £100 million since on everything from their academy to the new stadium that they'll move into next season.

He's a numbers man and has been described as 'the closest thing to 'Moneyball' in football'. He uses stats and figures to predict football and since becoming involved in the sport, has used the same formulas at in a club environment at Brentford.

Be it with players performances or transfers, Benham has metricised everything at Brentford and the Bees only need to look across the continent to see his magical formulas working wonders.

As well as Brentford, Benham has shares in Danish side FC Midtjylland. Benham invested little over £6 million into the club in July 2014 and they've since gone on to win the Danish Superliga for the first time in their history and qualify for the Champions League.

Those involved at Midtjylland can't speak highly enough of Benham - chairman Rasmus Ankersen described Benham's involvement with the club as a 'fairytale' whilst Denmark and Midtjylland defender Erik Sviatchenko said:

“Matthew is the x-factor. His money is hugely important. But his use of statistics and mathematics is the extra thing that gives us the advantage. It's like Moneyball.”

Benham doesn't like the comparisons between himself and Brad Pitt in Moneyball, but the comparisons are unavoidable.

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The success he's had in Denmark should excite Brentford fans, and they can see his inspirations taking shape already. The new stadium, the creation of a very European-style Brentford B in 2016, and the fact that Brentford have a tonne of Danish and Scandinavian players in the first and development teams.

Mark Warburton didn't buy into Benham's approach when he got them promoted to the Championship in 2015 and nor did he predecessors. Dean Smith adopted his methods and proved a success before leaving for Villa, and Frank was arguably appointed on his Danish grounds.

Sitting 9th-place in the Championship, Brentford and their loyal fans have plenty to shout about. A young squad and a new stadium on the horizon, and a mathematician millionaire fronting the march in West London.