Stoke City will not be signing Kieffer Moore from Wigan Athletic this summer, with the player’s pay demands seemingly a key factor behind that decision.  

Moore has been at Wigan over the course of the last 12 months, but the club’s administration and relegation into League One has meant that a host of key players are set to move on.

It would seem that Moore will be one of those, but it doesn’t look like his destination is going to be the bet365 Stadium.

QUIZ: Can you name these 13 hidden ex-Wigan Athletic players?

As per Sky Sports’ Transfer Centre (10/08, 10:46), Moore will not be signing for Stoke, with Michael O’Neill refusing to be drawn into the striker’s pay demands at this stage.

Moore has a host of clubs chasing his signature, with Cardiff City, Queens Park Rangers and Millwall all previously linked with a move for the striker, who will be available for little over £2m this summer.

The 28-year-old is a Welsh international and signed for Wigan last summer from Rotherham United.

In the 2019/20 season, he made 36 appearances in the Championship and scored 10 goals for Paul Cook’s side, who were relegated to League One after a 12-point deduction.

The Verdict  

Moore has a lot of clubs available to him this summer and, in many ways, that’s going to mean that he can demand more money,

From a Stoke perspective, it is fair enough that they aren’t willing to overpay for Moore this summer.

O’Neill needs to make sure he’s got the right people within his squad after a few really bad summer transfer windows.

On the back of this update, Stoke pursuing a deal would feel like the club making the same mistakes again.

Thoughts? Let us know!