Theo Robinson joined Essex rivals Colchester United on loan towards the end of the summer transfer window and has quickly established himself with the team.
The 30-year-old scored two goals in his first start for the U’s in their 3-0 win against Swindon Town last night, a club who he has also enjoyed a loan spell with.
Since joining Southend in January 2017 Robinson has struggled to perform consistently leading him to be loaned out over the past two seasons.
His first spell away from the Shrimpers came in January last year after failing to pick up games even while the Blues struggled with the threat of relegation. Robinson joined League Two side Swindon Town on deadline day and went on to make 15 appearances for the Robins while scoring seven goals.
He then returned to the Blues surrounded by speculation that he would be joining Swindon on a permanent basis although no deal eventually came to light.
The ex-Jamaican international struggled to once again cement his place within the Southend side and was offered the option of a further loan spell.
To the shock of many Southend fans, Robinson joined up with Colchester United four games into the current season. He has since gone on to make five appearances scoring on both occasions he has started.
His first goal came in Colchester’s 3-2 win over Gillingham in the Football League Trophy before bagging his brace last night in the league.
Robinson is no stranger to loan deals having also had temporary spells with Hereford, Millwall, Derby, Huddersfield and Scunthorpe over the past 13 years.
Robinson has made 34 starts in all competitions since joining Southend and with the arrival of Brandon Goodship and Stephen Humphrys as well as veteran striker Simon Cox in the ranks their looks to be very little room in the team.
For now he appears to be excelling in League Two and with his current deal at Colchester ending in January, many are expecting the switch to become a permanent move.
A fine season in front of goal in a lower league is perhaps the perfect medicine for a striker that has been struggling to find the net for Southend.