Simon Jordan has said that the Premier League would be 'a disgrace' if they were to scrap the season amid fixture uncertainty.
A statement from the EFL last week confirmed that all clubs in the Premier League, the EFL and the WSL have collectively agreed to postpone the professional game in England until April 3.
This includes all matches in the Championship, League One and League Two, as well as all Academy and youth team fixtures.
However it's widely expected that this date could be extended due to the severity of the situation.
Cancelling the season could have huge ramifications for many clubs within the EFL - notably those at the top of the Championship who are challenging for promotion.
Leeds United and West Brom are currently in the automatic promotion spots, while Fulham, Brentford, Nottingham Forest and Preston North End are currently in the play-off spots.
Cancelling the season could have a huge financial impact on those clubs, with The Times reporting that clubs at the top of the division were preparing legal battles in case the season was scrapped.
But quizzed on the option, the former Crystal Palace owner did not hold back.
Speaking on TalkSPORT, Jordan said: “Domestic football is the absolute bedrock of the sport, it’s what drives football.
“It should absolutely be the preference of the governing bodies and the clubs that they finish the 19/20 season. Otherwise, you have a complete unravelling of the fabric of opportunities that Rotherham and Leeds and others have created for themselves.
“We cannot be sat here on the 19th of March and say we’re going to close the season down. You must exhaust every avenue to complete the 19/20 season. When you’ve exhausted every possibility, then and only then do you look at wrapping up the 19/20 season."
Jordan added: "It’s claptrap. On what basis?
"If the Premier League breaks the rules they’ll be subject to a potential challenge. But what rules are they breaking at the moment?”
Asked by Jim White if there was any way he'd vote to end the season, Jordan replied: "Absolutely no way.
“If that happens the Premier League is a disgrace.”
Can you name these ex-Leeds United defenders?
The verdict
The threat of this outbreak is certainly taking the world by storm.
While football fans may be frustrated by the suspended fixture schedule, it's worth remembering that some things are more important than a football match.
The health and wellbeing of those in attendance has to be of the utmost importance as this vicious virus has the potential to cause serious harm if it's not contained.
Of course football clubs need to do what is best for themselves from a business point of view, but surely common sense will prevail with a matter such as this.