Fulham’s Bobby Reid is yet to get off the mark for his new club, but what’s going wrong for the forward?

Cardiff City made Bobby Reid their marquee summer signing when they were promoted to the Premier League last year.

He’d scored 21 goals in all competitions for Bristol City the season before, winning the Golden Boot and being voted Supporters’ Player of the Year award at Ashton Gate.

Neil Warnock expected him to take the Premier League by storm, but that was neither the case for Reid or his team.

Cardiff were relegated straight back down the Championship with the Jamaican scoring just five goals that season - he was loaned-out to Fulham on a season-long loan in August.

Since arriving at Craven Cottage, Reid has played 13 Championship games and failed to find the net.

Scott Parker’s side have had a mixed start to the campaign - Fans weren't sure what to expect of Parker in his first full-season in charge, but they were quietly confident of a successful debut season under Parker, having kept many of their Premier League players and recruiting well in the summer.

Reid was one of a handful of loan-signings made by Parker in the summer, and fans were excited to the striker in action.

Parker though has played a 4-3-3 formation for much of the season, and with Ivan Cavaleiro, Aleksandar Mitrovic and Anthony Knockaert making up the front-three on most occasions, Reid has been forced to play in a midfield three.

Fans get the impression that Reid is a goal-machine just waiting to get started. All he needs is one goal to give him his confidence back - he’s a proven goal-scorer at this level, and can still have a good season for Fulham.

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His manager is arguably to blame for his poor form this season. Parker has persisted with his possession-based style of football, which encourages his players to play with the ball in the opposition half more often.

Reid has been deployed in midfield to give the team that extra attacking intent in the middle of the park, and at times Fulham have looked a really strong team.

A 3-0 defeat at home to Hull City at the weekend though shed light on Parker inexperience, and his tactics have been heavily criticised with it.

Fulham have arguably the best squad in the division, and their current league position doesn’t reflect the talent they have - Parker needs to find a way to utilise his best players, and Reid could still become a key player at the Cottage.