Charlie Bucket invests the pennies he has in a Wonka Bar, dreaming of finding the sought-after golden ticket that will change his life. He knows there’s little chance of his wish coming true but allowing himself to dream, escaping from the harsh realities of life, offers excitement. Then, wrapped inside a Wonka Bar, against all the odds, he finds what he’s after.
Of course, the stuff of fairy tales, but there’s a lot of truth in Roald Dahl’s work of fiction that was turned into a successful children’s movie, twice. There were five golden tickets to be found in the film, but football bosses haven’t been nearly as generous. There are just three passes to be won for the Charlies of the second tier of the professional game in England.
This article reveals how much promotion to the Premier League is worth.
Promotion is the stuff of dreams for most
Promotion from the English Championship to the Premier League is, for many clubs, just a dream. But for a select few, it remains a possibility and allows supporters to dream. Gaining a place at the elite level of English football is worth millions of pounds to the three promoted clubs each season alongside football betting deals going in parallel with all this action.
The bottom three teams in the Premier League are relegated every spring, replaced by the winners and runners up of the Championship and the team that comes through the playoffs. As well as rubbing shoulders with some of the best teams in world football, including Man Utd, Man City, Liverpool, Chelsea and Tottenham, increased TV exposure and bigger gate receipts, there’s also the vast profits that come with a seat at the head table.
How much is a place in the Premier League worth? When we reveal the figure, you’ll understand why some teams invest heavily in their playing and coaching staff to make it across the finish line. You’ll also understand why teams in the top league would fight to the death to avoid the bottom three and relegation.
The Championship playoff final is known as the richest game in football. One game at Wembley stands between two teams and a place in next season’s Premier League. Win, and they will be promoted to the most-watched football competition in the world, lose, and they’ll spend another season on the outside looking in, dreaming of what could have been.
Each Premier League club receives more than £100m just for taking part. That sum is then enhanced by season tickets, sponsorships, advertising and other income.
A promoted team also receives two years worth of what’s known as parachute payments, worth another £70m. That takes the basic fund for reaching the English Premier League to a jaw-dropping £170m. A team like Swansea City trying to get back to the Premier League would never get anywhere near that amount while playing in the Championship.
Get involved in the drama
The race for the Championship title is an exciting one, but so too is the battle for the runners up spot. At the end of the regular season, we see four teams enter the Championship playoffs, and that’s where things get exciting.
You can make your bets on the winner of the Championship before a ball has been kicked or at any time during the season, thanks to in-play betting. Bettors can also gamble on the teams to be promoted or the winner of the playoffs. The odds on each club involved in these markets are set in pre-season and then updated throughout the campaign.
Stick to one team and bet them to be promoted. With this market, it doesn’t matter how they go up, as long as they secure one of the three promotion places. It could be as champions, runners up, or they could come through the playoffs. Those after a higher price can predict the Championship winners or even the three teams to be promoted.
When betting on football, you want to be with an online bookie offering generous odds and promotions. But you also want to be with a firm offering a wide range of markets on outright and each game during the season.