West Ham are prepared to sell Sheffield Wednesday target Nathan Holland for just £1m in the summer as the winger has no future with the Hammers. 

The 21-year-old was highly-rated by the Londoners but he has been forced to go out on loan in his search for regular football, with Holland currently at high-flying Oxford in League One. And, he has impressed, with his form helping Karl Robinson's side to third place in the third-tier prior to this enforced break.

What happens next for the ex-England youth international remains to be seen though, as Football Insider have claimed that he will be allowed to leave West Ham for £1m, a fee they say is half of what the Premier League club wanted for Holland just a matter of months ago.

It had been reported that the Owls were monitoring Holland earlier in the year, with Wednesday regularly sending scouts to check on the player and they felt he was capable of making the step up.

However, they could face competition for his signature and Oxford may be able to offer Championship football themselves after it was suggested they will be promoted on a weighed points per game method.

The verdict

The brutal reality for Holland is that he will need to move away from West Ham to get regular football and a permanent transfer in the next window would make sense.

Whilst we don't know how the market will play out, £1m seems like a very good fee for a buying club as they would be getting a young player with the potential to improve.

So, it will be interesting to see how this develops in the coming months and whether Wednesday are in a position to make a move.

Thoughts? Let us know in the comments below.