Some teams are expected to challenge for a title or to reach a play-off position, on the other hand, some teams overachieve and some underachieve, but what is the benefit of a team setting an average target?
Some teams rule themselves out before the season has even started, setting themselves a target of avoiding relegation or a mid-table finish.
These negative outsets can only damage a team’s morale, especially when finishing mid-table is considered an achievement.
Understandably, for this some teams this is their financial limit, they need to stay in the league to make sure the club can continue to function and stay alive.
A lack of ambition, despite not always the case, tends to be associated with League Two, and the main reason is that it’s a high risk, high reward league. Teams can’t afford to throw around money and risk their future in the Football League.
For some teams however, more ambitious targets could be set, and teams could find themselves being the shock of the season.
Fortunately for fans, the introduction of the new broadcasting deal in the Premier League has meant that clubs from both the Championship, and League One are looking to build their squad to try and pry open the door to the so called promise land.
This makes for club’s spending big money on signings, and playing attacking football, because they know the financial reward of promotion.
Many people may say money is plaguing football, but if there is one positive that can be associated with its overuse, is that teams are desperate for their share of it, resulting in a close competitive league, where every club is equally as hungry as the next.