After scoring for Wales in their opening Euro 2020 game against Switzerland and helping the international side to win 2-0 against Turkey yesterday evening, Cardiff City striker Kieffer Moore is currently on cloud nine.

The 28-year-old recently had the season of his life with the Bluebirds, scoring 20 goals for Mick McCarthy's side as they missed out on the playoffs - and with that - Moore secured his starting spot under Robert Page for this season's European Championships.

But whilst Wales manager Page can just enjoy the forward's performances, Cardiff boss McCarthy has a big decision to make about Moore's future at the club this summer, with only two years left to go on his deal after signing from Wigan Athletic last summer.

With his contract running out in 2023 then, the 28-year-old is probably worth the most he has even been.

Scoring 20 Championship goals for his domestic club in the last campaign and performing on the world stage this summer, in front of millions of people, is likely to attract interest not only from Premier League sides but from top flight clubs around Europe.

And if the second tier side wants to maximise their profit on Moore after signing him from the Latics for a reduced fee last summer, this summer would be the time to cash in on him.

 

 

A player's value often depreciates with around 18 months left to go on their contract and by the time Moore potentially has the opportunity to perform in the 2022 Qatar World Cup, the Welsh forward will only have six months left on his deal as things stand.

At that time, interested clubs would be well within their rights to approach the striker on a pre-contract deal, poaching him from the Bluebirds for free. But in the current day, they could sell him for a hefty fee.

However, Mick McCarthy can still be decisive this summer with Moore's future and not have to sell him.

If a wage package can be negotiated, the former Republic of Ireland manager could extend the 28-year-old's deal and continue to build his squad around him or decide to possibly sell him for even more money when the extension is agreed.

When McCarthy first joined in January though, Cardiff went on to be unbeaten in their first 11 games under the manager - and in their last six games of the 2020/21 campaign. If they can replicate that form, there's no reason why the Bluebirds can't return to the Premier League and Moore would perhaps be better served by staying at the club.

Whichever approach the Welsh side takes, they need to be decisive this summer and no later.