Blackburn Rovers forward Ben Brereton-Diaz is a man in demand and it's not hard to see why when you consider his transformation over the past year.
The 23-year-old was previously just one part of an impressive attacking jigsaw alongside Adam Armstrong and Harvey Elliott - but stepped up superbly after their departures to ensure his side continued to thrive in the Championship.
Rovers' option to extend his contract by a further 12 months was a real lifeline for them this summer - but they now seem to be powerless with the Chilean's deal set to expire next year and the player not exactly short of interest from elsewhere.
Ironically, it looks as though a key part in his transformation into a real star, his call-up to the Chile squad, could leave Blackburn out of pocket with his performances at an international level potentially the key reason behind interest from sides in La Liga.
According to the Daily Mail, Celta Vigo, Valencia and Villarreal are all prepared to scout him on Friday, with all having the ability to lure him away for free by offering him a pre-contract deal in January.
That has left Jon Dahl Tomasson's side with very little time to act - but it would be difficult to see them not offering the 23-year-old some form of package to remain at Ewood Park beyond next summer.
He's too valuable for the Lancashire outfit to let him go easily - but it would be difficult to see the forward putting pen to paper on a new deal that favours the club more than the player.
This is why they may need to take drastic action - something Huddersfield did last year when they managed to tie Lewis O'Brien down to fresh terms with a release clause in this deal.
O'Brien effectively had two years left on his deal before he signed the new contract due to a 12-month option in the previous deal and that is why the Terriers were in a stronger position than Rovers.
But a reasonably low release clause in Brereton-Diaz's contract may provide him with an alternative escape route if he did want to move away from Ewood Park at some point and that's what could persuade him to sign on.
There are also no guarantees he won't sustain a serious injury between now and the January window, so ensuring he has financial stability for the long term regardless of his health may also play in Blackburn's favour in their potential quest to get him tied down.
To secure this agreement, they probably won't be able to slap a hefty release clause in there but even if it's set at just £8m, it's better than nothing and will allow the second-tier side to spend more money in the transfer market for a replacement.
A considerable wage increase will also probably be required - but it would be worth it knowing the money they could generate for his services in the future.