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Opinion: Huddersfield Town leading the way in the battle against ticket prices

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With Huddersfield Town receiving £2 million as part of the Television deal, it could’ve contributed to a marquee signing or to clearing the debt, instead Huddersfield Town chairman has made a pledge to the fans.

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Since the appointment of David Wagner, Huddersfield has developed a continental feel and the pricing of season tickets for next season are more aligned with the reasonable German pricing structure, than some of the extortionate pricing we have seen price fans out of the game in the Football League.

Dean Hoyle, earlier this week explained the reasoning behind the cut in season ticket prices:

“The club’s losses will reduce dramatically in the current season and going forward they will be even less, thanks to the TV money and legacy payments on the excellent transfer deals we have done on outgoing players during the last two years,” said Hoyle.

“With the extra money coming in for next season, this is the right moment for everyone to step up – myself, the club and the fans – to help take us forward in an exciting way.

“Sharing the up side of that TV deal with the supporters is the right thing to do”

“We will use £1m of that extra money to re-engage with the fans through unbelievable savings on season-cards – initially for the first 10,000 bought, and we expect a big take-up.

“And the other £1m will be put back into the football costs – and maybe more if we get a better take-up on the tickets than we expect.

“As I’ve said on many occasions, further funds are available to reinvest in the squad over the summer following the transfers we’ve seen during the last two years. That is separate to the extra TV money.”

Although it hasn’t always been the most popular model to follow for the fans, Dean Hoyle has made Huddersfield a self-sustaining Championship club and one of the healthiest financially in the Football League.

The use of the television money on the fans is commendable and in that way, Huddersfield are pioneers in that sense and should receive positive publicity and support from the rest of the Football League.

As the hostility continues to grow with ticket prices on a continual rise and more and more fans are priced out the game, protests will proceed but Huddersfield

As the hostility continues to grow with ticket prices on a continual rise and more and more fans are priced out the game, protests will proceed but Huddersfield has shown that there alternative methods that clubs can make to generate money but also reward the loyalty of the fans, and make it affordable.

Although it has yet to be officially confirmed, there have been strong talks of £179 season tickets, in the context of the Twenty is Plenty campaign, that would be £7.90 per game.

With the arrival of David Wagner, Huddersfield has become one of the most attractive and entertaining teams to watch in the Championship and with the drop in season ticket prices, Huddersfield fans will have the option to have one of the cheapest season tickets in the Football League, but also one that is value for money.

I think this bold strategy will pay off with a rise in attendances and also the West Yorkshire club will have a feel good factor and a wave of optimism to ride, that could translate onto the pitch and Huddersfield could have their most successful season since returning to the Championship, and cause shocks like they have since the arrival of David Wagner.

Huddersfield fans… What do you make of the news? Are you pleased to see Dean Hoyle’s progressive plans for the club? More generally, should other Football League clubs follow and replicate this pricing strategy? Let us know your opinions in the comments below!


ScoopDragon Football News Network

Article title: Opinion: Huddersfield Town leading the way in the battle against ticket prices

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