Cardiff City are facing a very important period in the forthcoming January transfer window and it will give them a chance to back Steve Morison with some quality additions in key areas
Morison has been afforded the chance to make a claim for long-term managerial position at Cardiff during the rest of the campaign, and he has made a good start to that by claiming four points from a possible nine during his three games in caretaker charge. That has seen him get the Bluebirds back on track after an awful run of form.
Despite improving results so far, Morison will have been aware that there are deficiencies in the squad that have to be addressed in the winter window if he is to build some momentum.
During the summer, Mick McCarthy and the club decided to move some players in the squad that did provide some pace and creativity in the final third. That situation was not helped by the loss of loanees such as Harry Wilson and Sheyi Ojo, but the Bluebirds never really made attempts to replace those adequatley.
As a result, the latest report from Wales Online has suggested that Morison is set to prioritise the signing of attacking players both in the wider areas and upfront. There will also be a focus on adding players in those positions that can enhance the pace that they have within their existing options.
The report added that Cardiff would primarily be set to look to the loan market to bring players into the club in those key positions. Premier League players are going to be targeted by the Bluebirds in the hope that they can identify the right young talents to sign who will make a real impact for them.
To that end, Cardiff must surely have to consider making an attempt to try and bring in promising Everton forward Ellis Simms on a loan deal in the winter window. The 20-year-old has not had much football this season so far with him having initially been recovering from an injury setback, but he has returned to fitness now and even made three matchday squads for the Toffees.
It is clear that Simms might not be set to get regular game time with Everton this season, but the Premier League side do clearly feel he is a player with a lot of potential, and he has just recently signed a new contract to commit his long-term future to Goodison Park.
Simms could therefore benefit from spending another half-a-season out on loan from the Toffees ad he aims to fully build up his fitness. The forward enjoyed an excellent spell with Blackpool in League One in the second half of last term and scored ten goals in 23 appearances to help the Tangerines secure promotion.
The forward would be able to provide a different and more mobile option upfront than James Collins and Kieffer Moore and he is someone that could stretch opponents more in behind. While he also showed at Blackpool that he has a calmness in front of goal when he gets chances.
Given what Cardiff are looking for in January in terms of talented attacking Premier League loanees, Simms seems to perfectly fit the bill. He has to be a player that the Bluebirds at least have a look at and it would be a surprise if Everton prevented him from making another loan move in January.