Northampton manager Jon Brady says that financial muscle doesn’t necessarily equal success as his side prepares to face big-spending Salford City on Saturday, as per The Northampton Chronicle & Echo.
It has been reported that Salford have the biggest budget in League Two, perhaps no surprise given the side being co-owned by a number of former Manchester United legends, but they have won on just two occasions so far this season.
Brady feels that Salford’s stuttering start illustrates that money is not the only ingredient to building a promotion-chasing side and can actually add pressure stating “Having the highest budget doesn’t necessarily make them the best team. Salford are big spending, but that doesn’t mean anything in this league, it really doesn’t. It just sets the expectation higher for them.”
Brady does however acknowledge that Salford’s performances could perhaps have yielded more success stating “Every team is fighting to get consistency in everything they do at the moment, and in the way they have attacked and the way they have played, they probably haven’t got the rewards they deserve in terms of points on the board.”
Brady also recognises that he has to focus on the strengths of his own side who will look to build on a positive start to the season which currently sees them sitting fourth in the table. Brady stated “I feel we just have to make sure we go up there and are at our best, and that it is all about us on Saturday, and what we can do to affect them. I think Salford will be another tough challenge, but we are looking forward to it.”
Salford have garnered publicity for a number of years, ever since the club was taken over by Neville, Butt et al leading to their subsequent rise through the leagues. It is however important for sides like Northampton to show no fear in facing them and focus on the strengths their own squads have, as Brady is appearing to do.