Tom Elliott was signed at the start of last season and seen as a replacement for Steve Morison at Millwall
Not right away, but over time, of course.
But that has not worked out as well as he may have thought.
The 28-year-old made a handful of starts last season, appearing mainly from the bench during his first season in the Championship.
He scored four goals for the Lions despite some indifferent displays during the 2017/18 campaign.
With Morison ageing and more faith shown in him, Elliot has doubled his starting berths with 16 so far and 12 sub appearances this year.
Three goals to his name is all he has to show for his efforts.
And this is just the tip of the iceberg when it comes to the reaction he gets in games.
The fans have been unimpressed with his recent performances, especially the 3-1 defeat at home to Preston where he managed to complete just seven passes.
Elliott will feel he is a scapegoat for the fans with the club performing so poorly this season.
There is always a player singled out when fighting at the bottom of the division and he will feel it is unwarranted.
When at Wimbledon, he was adored by fans of the Wombles and that love affair has not migrated with him across London.
Feeling like a scapegoat will leave the 28-year-old looking ahead to his contract running out in the summer and hoping to plan his escape now.
He will feel the stick he receives is untoward and unnecessary, especially after Neil Harris’ post-match stat in the defeat to Bolton suggesting the team statistically speaking in better when Elliott is in the side.
The abuse he gets is more than most players because his performances have not been up to scratch, and the striker will admit that and know that he needs to improve.
But all the while the club are struggling, he will be the convenient scapegoat for Millwall fans to pin the blame on.
And he could well be counting down the days until his contract runs out and he can walk away a free man, and to a club where he would feel will be more welcoming.