Twitter account The Price Of Football has released a breakdown of Aston Villa's accounts for the 2017/18 season and it does not make pretty reading.
They've revealed that the club made a loss of £1m per week through that period, culminating in the failed play-off bid and ultimately another season in the Championship.
That loss then led to a summer of discontent in which Dr Tony Xia sold the club and manager Steve Bruce was eventually replaced.
The report goes into some detail on the specifics, showing that parachute payments dropped by £8m, but that a deal to sponsor the training ground helped prop up the loss of that revenue.
Even more concerning was the wage bill, topping £73m which is a wage of £106 paid out for every £100 earned. With an expected deficit of a further £25m this season, Villa are not out of the woods yet when it comes to Financial Fair Play.
The level of input needed just to save the club is also revealed, with Nassef Sawiris and Wes Edens putting in an eye-watering £68m to keep them afloat in the summer.
Villa are currently 11th in the Championship table, six points outside the play-off spots.
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The Verdict
One consolation is that they might be ok with the FFP as there are still some costs to be excluded. It's not good news as such, there's still work to do, but it does add some context to the figures.
It also underlines the achievements of much smaller clubs operating on budgets much smaller than Aston Villa.
The price of failure in the Championship is laid bare in these numbers and it should serve as a wake-up call for some of those clubs living beyond their means.