Despite recently announcing losses of £23.1m, Wolves chairman Jeff Shi insists it’s nothing for fans to be concerned about.

Given the strict nature of FFP, Championship clubs can only announce losses of £39m over three years. Therefore, such a loss was potentially worrying should the Black Country side fail to win promotion this season.

However, Shi told the Express & Star that if you want to be promoted you have to be prepared for such losses.

The loss is the nature of the league. Other clubs if they had real ambition they would lose money too.”

Shi added that he believes a lack of TV money is to blame, saying that the revenue brought in doesn’t match the quality of the league.

The TV right revenue is not only far behind the Premier League, it's far behind the French league and the Italian league. But we're recruiting players from those leagues.”

"So on transfer business we're on an equal level, especially with the French league. But the revenue we get is far behind them. That's the problem with the league, so we have to take the loss.”

The Verdict

Clearly there is a fine line between gambling for promotion and spending excessively and so far Wolves seem to have found the balance.

Even if they don’t go up, the likelihood is that selling players like Ruben Neves would be more than enough to ease any FFP concerns.

Shi’s comments about the league are also completely accurate. There is massive expectancy on so many clubs to spend and get to the Premier League but the TV money isn’t there so risks need to be taken.

Thoughts, Wolves fans? Let us know in the comments below.