Millwall have already smashed their transfer record twice this season – within a week of one another to be more specific but still, find themselves entrenched in a relegation battle.
The Lions are one place and one point above the relegation zone ahead of this weekend’s round of games heading into the hectic festive period.
And this could be make-or-break for Neil Harris before the transfer window opens in less than three weeks.
And in that time, Millwall have five fixtures they must navigate through knowing their position in the league will be much clearer after that.
Depending on where the club are at the time of the window re-opening could dictate the standard of player they would be able to attract to move to club faltering at the bottom of the league.
That is the worst case scenario; the Lions fail to open a gap up between them and the bottom three and instead drift further to the base of the league.
On the other end of the spectrum, however, Harris’ men could win all their games to ease their fans’ very real relegation concerns.
The form Millwall are in; the latter is more what is expected here, despite the difficulty in predicting how a team will fare week to week.
Harris has said he is looking to strengthen in the new year, and with the Lions on the precipice of disaster should their negative run of results continue, January could be a crucial month to get players in to recover from their poor start.
A striker could well be on the list to bring in after Tom Bradshaw was ruled out for the season with knee ligament damage.
Lee Gregory is out of contract in the summer too, so any incoming could well be a long-term replacement, but more immediately, cover for the injured Bradshaw.
And to get a top-class forward, you need to spend money.
Millwall have that per se after the sale of George Saville in the summer, and there is one player excelling in League Two that could be the perfect addition to guide the Lions away from the drop zone.
At the age of 25-year-old Exeter City’s Jayden Stockley is primed for his chance in the Championship.
He has 11 goals in 24 appearances in all competitions this season, that is to add to his impressive record last year of notching 25 goals.
His style of play would endear him to the Den faithful with his committed efforts and positive attitude on the pitch, as well as being able to be the strong man leading the line as well as the nippy poacher running of the last man.
How no one has come in for him yet is a mystery, but there was some fleeting summer interest from Championship sides Preston North End and Ipswich Town.
Two teams around Millwall’s level and that should certainly allow the Lions to be in with a chance of signing him
To do so, Harris would need to break the club’s transfer record for the third time this season after the previous highest amount paid has stood for almost 30 years.
Stockley can score all types of goals but is especially adept with his head.
Holding the record for most headed goals in a calendar year, the Grecians’ forward has in excess of 12, making him more prolific in the air than the likes of former Lions loanee Harry Kane.
If he was to be compared to a former Millwall striker, it would be to Teddy Sheringham in how he plays, and that is some praise.
In getting Stockley to The Den would be some coup for Harris and the fans would certainly be buoyed with his arrival.
A proven goal scorer in the lower leagues, there will be few that have reservations that he wouldn’t be able to do so in the second tier.
What Millwall spend on transfer fees if they are to move for the 25-year-old, they could potentially lose more should they be relegated.
January could well be the crux in the Lions’ season and getting the Exeter forward could be the difference in which division they play football in next year.