Aston Villa have moved to bring in a new kit supplier for the coming 2018/19 season and it's safe to say a fair few fans have reacted.

The men from Villa Park saw their relationship with Under Armour come to an end a few weeks ago with their last kit being this season's instalment.

Many will have been wondering who'd take over, then, and now they have their answer with a local brand getting the gig for the West Midlands giants.

Indeed, the club has revealed that Luke Roper and Fanatics will take the reins:

Let's take a look at what has been said on social media in reaction to this, then, with some well behind the decision and others expressing their doubts:

Certainly, it's a bold move to make for Villa but sometimes a smaller brand can produce a better looking kit.

For sure, it won't just be one of many shirts mass produced by a huge brand whose styles sometimes lack individuality per club.

Thoughts, Villa fans? Let us know below!