After coming agonisingly close to reaching the Premier League under Jaap Stam in the 2016/17 season, hopes were high that Reading could go one step further after a summer of improvement.
The Royals narrowly missed out on automatic promotion, finishing third before also losing in the playoff final at Wembley to Huddersfield Town on penalties.
The club were clearly not afraid to splash the cash either.
Eight new faces arrived during the summer window for a total of £12.7million as Stam looked to ensure that promotion was achieved this time around.
A striker was high on their list of priorities and on July 14th they got their wish.
This is FLW Rewind, where we take a look back a big decision made by a club, analyse the initial reaction and document what happened next.
— Reading FC (@ReadingFC) July 14, 2017
The striker in question was Wolverhampton Wanderers’ big, Icelandic target man Jon Dadi Bodvarsson, but he was clearly not the player the fans were hoping for:
Typical Reading, linked with Oliviera, signed this geezer
— Nikhil Kapila (@NikhilK4pila) July 14, 2017
He's going to be like pogbrenyak
— Danyal Khan (@DanyalK96521494) July 14, 2017
We are like that guy who buys drinks all night to try pull a girl and his mate ends up getting with her
— Reading Talk (@RoyalReading106) July 14, 2017
It was far from a spectacular debut season by any means, as the Royals plummeted surprisingly towards the bottom of the Championship table.
In fact, their survival was only confirmed on the final day of the season as Barnsley and Burton were relegated to the third tier.
You have to say that the seven goals Bodvarsson scored that season were probably crucial to their survival.
But the Reading under Paul Clement have continued to struggle this season as well and once again find themselves hovering above the relegation zone.
The Icelander has proven his importance to the club more than ever, however, scrapping six goals to his name to help drag the club clear of the drop for now.
After their high hopes were dashed, it is therefore likely that these Reading fans have changed their tune.