Writing in the Athletic, Phil Hay has revealed some of the extra details behind Adidas’ deal to manufacturer Leeds United’s training and matchday wear for next season.
The Whites will remain in their Kappa kit beyond its current contract to see out this campaign but Adidas are taking over next year and could well be making a kit for a side back in the Premier League.
New kits always generate excitement, especially when a new brand is taking over as they usually offer a completely fresh take and, as well as that, the numbers involved in the deal seem set to be financially pleasing for the Whites.
“The Adidas partnership will be lucrative, a tier-one contract which reflects the fact that Leeds sell an extraordinary number of shirts.
“We’re also likely to see a re-evaluation of the club’s shirt sponsor if promotion happens; either a revised agreement with 32Red or a new sponsor altogether. The difference in value between the Premier League and the Championship is considerable, and worth millions.”
Adidas have signed bespoke kit making deals with some of the biggest clubs in the world and it speaks volumes that they place Leeds in the top tier in terms of revenue and value.
The Whites remain outside the Premier League but plenty is falling in place for a return to the top flight and you get a sense that if they can seal the deal this season things could really kick on.
We’ll soon get an answer as to what is going to happen with the season, too.