Lewis Grabban says the attacking ambition of Norwich City under new manager Neil Adams persuaded him to leave Bournemouth.
Grabban scored 22 goals for the South Coast club in 2013-14, and had previously spurned a move to Brighton & Hove Albion in January before joining The Canaries last week on a three-year contract for an undisclosed fee, and the similarity of Adams’s football vision to Cherries boss Eddie Howe sealed the deal.
“It’s important when a settled player moves on that they don’t go into a team that uses a completely different style, because it just might not work,” the 26-year-old told the Bournemouth Daily Echo.
“I think Eddie Howe is getting it right and the manager at Norwich has similar philosophies – he wants to play attacking, passing football and dominate possession.
“I liked that aspect of what he wanted to do and the club’s ambitions matched my ambitions to get to the Premier League.
“Bournemouth have got a good chance of getting there, but I do feel that Norwich have a lot of Premier League experience and also experience of getting to the Premier League, so maybe they might edge it on that.
As well as helping Howe’s team finish 10th in the second tier last season, the former Rotherham United forward scored 13 goals in 2012-13 as Bournemouth won promotion from League One, and the ex-Crystal Palace trainee is thankful for his spell at the Goldsands Stadium.
“There were a lot of highlights. Winning promotion was special as was setting a club record for the highest second-tier finish,”Grabban added.
“Early on last season we got beaten quite heavily by a few teams but by the time we played them for the second time, we were much better.
“The improvement the squad made was a highlight and the general journey over the last two years was great to be a part of.”