The board at Derby County have backed their new manager Frank Lampard; now he must deliver results.
Lampard has had a pretty busy start as the Rams’ boss during this transfer window.
Having been appointed in the summer, the former Chelsea midfielder would have wanted to put his stamp on the team before entering the doors of Pride Park on the first day of pre-season.
Fast forward to the deadline passing for permanent transfers last Thursday, and it is safe to say the former England international has done just that.
With no fewer than eight signings during the summer window, the manager has been handsomely backed by Mel Morris and the powers that be at the Championship club.
Eight players have also left the club, but with the financial risk of so many incomings, rewards are needed.
And with Lampard a novice in football management, let alone the trials and tribulations of the Championship, results will be much sought after to vindicate the money spent.
You would imagine the play-offs would be a bare minimum for the amount the club have spent and the number of players recruited.
If the 40-year-old finishes anywhere below sixth you, would have to worry for his future, regardless of his inexperience as a manager.
Football is a results driven business, and Lampard will need just that if he is to survive at Pride Park.
The recruitment of players and the investment made will be just another added pressure to the life of the Championship manager.