It has been announced that the Football League is to be rebranded as the English Football League from the 2016/17 season.
BREAKING: The Football League to be renamed the English Football League (EFL) as of next season. pic.twitter.com/4jLpkQd34m
— FootballLeagueWorld (@FLeagueWorld) November 12, 2015
The Football League’s chief executive Shaun Harvey announced the news earlier today, stating to the official FL site: “The new EFL name rightly emphasises the central role our clubs play at the heart of English professional football.”
Harvey also went on to say that: “We believe the EFL name and brand will give our competitions an identity that is new and distinct, while at the same time retaining our unique heritage. As such, it will be something that all fans can identify with – whether they be young or old, at home or abroad.”
The news of a rebrand has been met with varied reactions, with some fans on Twitter questioning the need for such a minor change, and questioning what it really brings to the table.
Upon the announcement, fans questioned whether the division names would also change, but Harvey later confirmed they would stay as they are currently, stating: “The Championship, League One and League Two divisional titles have proven popular with fans since their introduction in 2004 and have since been used by leagues in other countries and in other sports. It is therefore our intention to incorporate them into the new EFL brand.”
How much of an impact this new rebrand really has remains to be seen, but one thing for sure is that it will be met with mixed reactions over the coming days and weeks, and we are sure that more announcements will be made.
Football League fans….. What do you make of the rebrand? Like it? Let us know your thoughts below!