Brentford will demand £35m for Ivan Toney this summer as the Championship side feel he has more Premier League pedigree than Ollie Watkins, Football League World has exclusively learned. 

Toney has been prolific this season in the Championship for Brentford, scoring 29 goals and registering 10 assists in 39 appearances for Thomas Frank's side.

He's perfectly filled the void left by Ollie Watkins in West London after the now-England international's £28m move to Aston Villa last summer.

A source has revealed to Football League World that Brentford will place a £35m price-tag on Toney ahead of this summer, with it their view that the 25-year-old has an even greater potential to score goals in the Premier League than Watkins.

So far this season, Watkins has scored 12 goals for Aston Villa, which has led the young striker into the England set-up. He scored on his international debut in a 5-0 win over San Marino last month.

As Watkins' journey continues, Toney improves week-on-week with Brentford.

The form of the striker has put the Bees into promotion contention once more in the Championship, but the play-offs have started to look the club's more likely route to the Premier League.

For Toney, if promotion doesn't materialise, he will not be short of top-flight offers, with TEAMtalk revealing that Arsenal, West Ham United and Leeds United are all clubs interested in a potential transfer.

However, contrary to those reports, Toney will cost somewhere in the region of £35m.