Preston North End have rejected a new £5million bid for Ben Davies from AFC Bournemouth according to Football Insider. 

This is the second offer that the Cherries have seen rejected by North End, who are clearly keen on keeping the defender at the club for the 2020/21 league campaign.

Davies has been a key member of the Preston North End team in recent seasons, and made 38 appearances in all competition for the club last term.

The Lilywhites finished ninth in the Championship table last season, and will be eager to mount a serious challenge for promotion into the Premier League this season.

Bournemouth are in their first season back in the second tier, after being relegated from the Premier League last season under the management of Eddie Howe.

Davies had also been attracting interest from Scottish giants Celtic earlier in the transfer window, although it remains to be seen as to whether the Bhoys will re-enter the race to land his signature, with Preston valuing Davies at £10million.

The Cherries won their first league match back in the Championship, but are eager to add depth to their defensive options, with Davies being their top target heading towards the conclusion of the summer transfer window.

Preston are next in action when they take on Derby County in the second round of the EFL Cup on Tuesday evening, in what is certain to be a tricky test for Alex Neil's side.

Whilst Bournemouth host Crystal Palace in the EFL Cup, and Jason Tindall's men will know that they have to be at their best to pull of an upset.

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The Verdict: 

They're clearly keen to keep him at the club.

Davies has really impressed me over the years, and I think he's destined for bigger and better things in the future, especially if Preston aren't to win promotion into the Premier League this term.

It's no surprise to see Bournemouth keen to sign him either, as the Cherries will be looking for a long-term replacement for Nathan Ake, who signed for Manchester City earlier this year.

It'll be interesting to see whether the club come back in with another offer for Davies, as the transfer window edges closer to shutting.