Cardiff City’s new third kit will cost fans a staggering £699 as a result of a marketing ploy by the Welsh club, reports the Sunday Mirror.
The kit, developed by Adidas, will not be placed on general sale and will only be available to those who decide to sponsor a player for the whole season.
The black and yellow strip that has evoked mixed reactions on social media, will only be worn by fans willing to spend big money on a football shirt. This has evidently caused quite a stir among Cardiff City fans who feel that only the rich fans can get their hands on their teams new third strip.
— Cardiff City Online (@CardiffCityLive) September 12, 2015
Fans who decide to sponsor a player for the season will be presented with the kit by their chosen player at the end of the season, perhaps adding a bit of value to the £699 spent on player sponsorship and the kit.
The decision taken by the club and Adidas comes as a result of an Adidas policy that dictates they only make two strips for each Sky Bet Championship club. Consequently, the shirt will not be on sale at all throughout the season.
In a club statement, Cardiff City explained the purpose of the controversial third kit: “Please note that this kit will only be worn when clashes occur between our blue home/red away kit and our opposition host club’s home kit.
“The third kit will be worn this season only and is supplied for the first team squad alone. It is not available to purchase in retail outlets.
“The only way you can own one of these extremely rare shirts is by sponsoring a first-team player for the 2015/16 campaign. By doing so, you’ll be presented with the shirt at the conclusion of the season by the respective player.”
The marketing stunt, used to add a rarity to the third kit and to increase player sponsorship, is a stunt that has caused a stir on social media. Whilst potentially a good financially incentive by the club, fans of the club are likely to be unhappy that they aren’t able to buy the shirt themselves.
In a Sunday Mirror poll, 74% of respondents said that the decision made by the club was a poor one as most fans are without a chance of getting the shirt.
But to the fans who are able to get their hands on the shirt, there’s no doubt that the rarity of the shirt will make it even more valuable to them.
Cardiff fans! What do you think to the clubs decision? Do you think it’s fair to make the shirt so expensive? Let us know your thoughts and opinions in the comments below!