The Wales international has scored two goals in 17 appearances since arriving from Barnsley in the summer, after scoring 19 goals to help the Tykes to win promotion from League One last term.
But despite only spending five months at the DW Stadium thus far, Wigan could be set to lose Moore to a fellow Championship side, and are set to demand around £4m for his signature.
Wigan. Want a profit on Kieffer Moore. Maybe as much as 4m. Cardiff in at around half of that. Wigan need cash for new attempt for Jordan Rhodes at Sheff Wed.
— Alan Nixon (@reluctantnicko) January 12, 2020
Cardiff, though, are only said to be interested in signing him for half of that price at the moment, which could prove to be a stumbling block as the two sides look to complete a deal.
Can you get 15 out of 15 on this Cardiff quiz?
Neil Harris’ will be keen to add more firepower to his squad this month, with Danny Ward topping the goalscoring charts with only five goals to his name this season.
I think that £4m is a very fair price for Moore to be perfectly honest.
He is a player who has struggled to settle at Wigan this season and has only scored a couple of goals, but he still has another two years left to run on his deal.
If I were Cardiff, I would be eager to sign him at that price, as when he does settle down somewhere, he scores goals for fun, as shown during his time at Barnsley.