Championship duo Cardiff and West Brom have both seen bids to sign Real Betis striker Loren Moron rejected, Spanish outlet Mundo Deportivo have reported.

It is thought that the clubs have both seen bids turned down due to the fact that Moron wants to stay at the club and fight for place in the starting XI at Betis, following the arrival of Borja Iglesias from Espanyol.

According to reports, Cardiff's bid for the striker had amounted to somewhere in the region of £9.2million.

A graduate of Betis' youth system, Moron has scored 15 goals in 60 appearances for the Betis' first-team, while also registering 25 strikes in 63 games for the club's B side since graduating to senior football in 2015.

Both Cardiff and West Brom have strengthened their attacking options in the current transfer window.

The Baggies had already signed Kenneth Zohore from Cardiff earlier this summer, and have added Charlie Austin to their ranks on deadline day.

Cardiff meanwhile have brought in Robert Glatzel from German second-tier side Heidenheim, and are also thought to be in negotiations over the signing of Isaac Vassell from Birmingham, and Alimani Gory from French side Le Havre.

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There could also be one departure from Cardiff in the attacking ranks before the end of the transfer window, with Bobby Reid reportedly in talks over a move to Fulham.

The Verdict

This will be a frustrating one for both sides.

Moron's record during his time with Betis is pretty impressive, and it does look as though he could have made an impact at this level with either Cardiff or West Brom.

The fact that both sides have added to their attacking ranks will be some consolation here, although the departures in that area for the two clubs means there could still be some concerns around injuries and form upfront.

It will be interesting to see if either of these two teams is capable of bringing in a new alternative with the window now close to completion, and that could be crucial with both sides needing as much strength in depth as possible as they push for returns to the Premier League.