Bristol City are still keen on pursuing a potential summer move for Blackpool forward Jerry Yates but that is now unlikely to happen with the newly-promoted side raising his valuation, according to Bristol Live.
Yates is a player that has been attracting a lot of transfer interest already this summer following his excellent form in League One for Blackpool last season. The 24-year-old fired in 21 league goals to play a crucial role in helping the Tangerines clinch promotion via the third tier play-offs.
It has been reported for a while now that Yates is a player that is on Bristol City’s radar this window as they aim to bolster their strike force. While there have also been reports from Nottinghamshire Live that the forward is also a player that is on Nottingham Forest’s list of potential targets.
According to the latest report from Bristol Live though, the Robins are now unlikely to be able to make a successful move for Yates this summer. That comes with Blackpool having now raised their valuation of the 24-year-old following their promotion in a bid to keep him at Bloomfield Road.
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The report does reaffirm that Yates remains on Bristol City’s transfer watchlist, but adds that they will not be prepared to pay several millions for someone that is not proven at Championship level yet.
This could be a major blow for Bristol City and their chances of enhancing their forward options during the summer transfer window. Yates is obviously a player that they are keen on and have been actively looking at the chances of bringing him in this summer. However, it does now seem that they will have to turn their attentions towards other targets.
It would be a gamble to pay a large fee for the forward considering that he has never been able to show his best form in the Championship, with him having made some unsuccessful appearances for Rotherham United in the English second tier earlier in his career. Having said that Neil Critchley at Blackpool has enhanced his game and he now looks a player ready for that level of football.
Blackpool were always likely to be intent on keeping hold of their main scorer if they achieved promotion. Now that has come about it should be no surprise to see them raise their valuation of him to try and put teams off. That approach seems to have worked with the Robins, so it will be interesting to see if changes things for Nottingham Forest as well.