He's been chased by other clubs this summer, but to the delight of Blackpool fans, Jerry Yates has committed to the Seasiders for the foreseeable future.
The 24-year-old joined last summer from Rotherham United after netting 13 goals in League Two for Swindon the season prior, but his form for Blackpool was even better as he scored 23 times in all competitions in the 2020-21 campaign.
It included a strike in the play-off semi-finals against Oxford United and whilst Yates didn't score in the final at Wembley against Lincoln, he was one of the league's top marksmen and finished third in the rankings behind Jonson Clarke-Harris and Charlie Wyke.
Yates' goalscoring exploits led to considerable transfer interest earlier this summer, with the likes of Nottingham Forest, Bristol City and Blackburn Rovers all linked with making a transfer swoop, along with West Brom.
But all that interest can now be put to rest as the prolific striker has signed a new three-year contract, with an option in there for the club to extend it by an extra year.
That is the same contract that Yates penned last summer, but now his stay at Bloomfield Road has been extended until at least 2025 and you can imagine he's had a sizeable bump in salary to fend off the other suitors.
The Verdict
This is absolutely huge for Blackpool who would have surely been worried about potential bids coming in for their star striker this summer.
Many clubs nowadays are looking to players who were prolific in League One following the success of Ivan Toney, and Yates would have fit the bill for many teams.
He was a cheap punt for the Seasiders last summer, but it's one that's completely paid off and instead of potentially accepting an offer in the millions this summer, owner Simon Sadler has decided to take matters into his own hands to tempt Yates into remaining a Blackpool player.
We still have no idea as to whether Yates will cope with the step up to the Championship yet, but he can go into the new season with a clear frame of mind knowing that there won't be any transfer interest in him for the rest of the summer.