Noel Whelan believes that a fee of £12-£15million could be enough for Blackburn Rovers to sell Adam Armstrong.

The forward has enjoyed a wonderful campaign for Tony Mowbray's side after following up a 17-goal campaign last term with a tally of 29 goals for the club this time around.

As a result the former Newcastle United youngster is attracting substantial interest with West Ham United and Fulham both said to be keen on a move.

Reports from The Sun have claimed that Blackburn would be holding out for a fee in the region of £25million, but according to pundit Noel Whelan, Mowbray's side would be very fortunate to get a fee like that for a player with just one year left on his deal.

Speaking to Football Insider, Whelan said: “I definitely feel there’s room for negotiation on that one.

“If they’re pushing for £25million with a year left to go on a player’s contract,  they’d grasping. Look, between the £12-15million mark, yes, you’d probably have a better deal on your hands.

“He’s a player who’s got a year until he’s out of contract. Yes, he’s a key player for Blackburn but I think everybody sitting around the table would probably agree that £12-15million is probably about right.

“If he had three years left on his deal, then you might be pushing towards £18-20million. However, £25million is still a very strong price tag for a player like that.”

The verdict

Unfortunately for Blackburn Rovers, I think that Noel Whelan is right to an extent.

While Adam Armstrong is undoubtedly a player who should be valued at closer to £25million given his form over the last two years, his contract status means that his true value is probably a fair bit lower than that.

£12-15million seems a bit low, but I think that with one year left on his deal, Armstrong is probably worth closer to £18million in the current market.

If Blackburn were to receive an offer of that amount I think that they'd be foolish not to consider it, after all, that could go a long way to strengthening the squad across the board.