According to the Evening Standard, AFC Wimbledon are hoping to source £7 million through crowdfunding to help finance their new stadium.
Plough Lane has been in the works for a number of years. Planning permission was confirmed in December 2017 which allowed the club to begin the first stages of building the new stadium.
AFC Wimbledon have estimated that the total cost of the stadium will be £25 million, with more than half of this being funded through bank loans and crowdfunding.
The club is fan-owned and therefore doesn’t have the resources of a major benefactor which other clubs enjoy, so they are looking for fans to assist in this new venture.
The project will get underway later this month, and it is an ambitious target given there are just 3000 season ticket holders.
However, there is an added incentive to those who donate. Each investor will get a share in AFCW PLC, the group which owns the club.
The new stadium will boast a capacity of 20,000 as well as space for 602 residential units, retail, and a squash and fitness club, underlining that the fan-run club is at the heart of its community.
This is a bold and ambitious effort from the club, but it is a step they need to make if they are to progress further than League One. Kingsmeadow has served its purpose but it is now out-dated and its capacity is reaching its limit due to the success of the club.
It is likely that fans around the country will support the crowdfunding campaign, with sympathy for the club still common due to the fanbase losing its club in 2004. Plough Lane promises to be a great modern arena and should serve both the club and the community well.