Live football betting sees you placing bets while the match is in action. It’s also known as ‘betting in-running’ and ‘in play betting’. While there is no guaranteed way to win in live betting, there are ways for you to increase the odds of success. Here are five tips to help improve your chances of walking away with a profit.

Adopt the right mindset

There isn’t a huge amount of difference between conventional football betting and live betting. The only major change is the mindset you need to have. As opposed to traditional football betting, you can’t just place your bet, sit back and enjoy the match. You have to have the right mindset, which includes knowing all you can about live betting. To learn more about online bookies, we suggest you to visit onlinebookies.info. With live betting, you’re constantly evaluating how the match is going, so you need to know what you're doing. You can bet on any aspect of the match, although it depends on your chosen bookmaker. The odds you’re given rely upon what is occurring in the match at that moment. Due to the changing odds, you have the opportunity to change your mind, so you'll need to stay focused and analytical throughout the match.

Understand Time Decay, Shortening, and Drifting Odds

Time decay is the effect that the time elapsed in a match has on the odds. During the final two minutes of a match, for example, with one team in front, the odds for that team to win will continue to shorten while the odds for the opposing team will continue to drift. This is due to the fact that time decay makes each scenario either more or less likely. While this may seem obvious, it’s important to keep in mind. While the team you have backed is in front, the odds will lessen as the match goes on, so if you feel that they will remain in front, cash out. If you feel that the other team may get a goal back but not do enough to win, wait until the odds are more in your favour.

Be the coach

The constantly fluctuating odds are meant to throw you off balance. If you’re to win at live football betting, you have to think like a top-flight football coach. Teams led by a top coach can take a 1-0 lead without conceding a goal throughout the entire 90 minutes through tactical substitutions and a change of strategy. You have to adopt the same flexible mentality when betting in-play. Stick with your instinct if you genuinely feel that it will serve you well but always keep your eye on the changing odds and react when you feel the need to.

Know when to cash out

Cashing out means that you accept the money available to you at any given stage of the match. It’s a way to either ensure a profit if things are going your way, or exercise damage control if the game is going against you. For example, if you’re watching Aston Villa vs Birmingham City and you have placed a bet on Villa to win and they go 2-0 up, you’ll be offered a profitable return. If your analysis tells you that City has a good chance to come back in the game, it would be wise to collect that profit and guarantee yourself a win. If City scores first, however, and you don’t think that Villa looks strong enough to score two goals, take the small hit. Never be afraid to cut your losses. Chasing a loss is one of the cardinal sins of gambling.

Treat profit and loss like they’re the same

As much as we’d love it not to be, a “winning streak” is a myth. You’re either approaching live football betting with your eyes wide open and winning or you aren’t. Don’t let your emotions guide you into silly mistakes in response to a few losses. Simply evaluate your strategy and change it if you need to. Adopt the same mindset when you’re in profit. You won’t win all the time, so don’t get