West Brom are reportedly willing to sell Charlie Austin for half of the £4m fee they originally paid for him, if they’re to win promotion this season according to Football Insider.
Austin has struggled for consistent game time with the Baggies this term, but has scored nine goals in his 30 appearances in all competitions to date.
Slaven Bilic’s side are currently sat second in the Championship table, and will be hoping they can pull clear of the promotion-chasing pack in the second tier at the earliest of opportunities.
Austin arrived at The Hawthorns back in the summer of 2019 from Premier League side Southampton for a fee believed to be in the region of £4m.
But with the Baggies well in contention to win promotion into the top-flight this term, it seems as though his days at the club are numbered, especially if they are to secure a return to the Premier League.
Austin has previously revealed to the Open Goal Podcast that he would be keen to play for either Celtic or Rangers towards the end of his career, and the Gers could potentially be interested in a deal for the striker, who is available at a cut-price fee.
We look at THREE reasons why West Brom’s reported transfer stance on Austin’s future at the club is the right call.
He’s already had his chance in the Premier League.
Austin has spent a number of seasons of his professional career in the Premier League after impressing in the Championship in the early stages of his time in football.
But the forward last hit double figures in the top-flight back in the 2014/15 season when he hit 18 goals for QPR. But since then, he hasn’t reached double figures, which will be frustrating for the striker.
Austin only scored twice in the Premier League for Southampton, and judging by this reported transfer stance, the club clearly aren’t keen to give him another chance in the top-flight.
Bilic clearly doesn’t him rate him highly.
Plenty of West Brom supporters would have expected Austin to be featuring regularly when they signed him back in 2019, but that hasn’t been the case.
The former Southampton striker has had to make do with a place on the substitutes bench for much of this year’s campaign, as he plays as their second choice striker to Hal Robson-Kanu.
Robson-Kanu seems to suit West Brom’s style of play more as the lone striker, and you have to trust Slaven Bilic’s judgement on this one, as the Baggies boss sees more of Austin than supporters do each week.
The money obtained from his potential sale can be reinvested.
For any club, promotion into the Premier League comes with a considerable amount of prize money.
West Brom won’t be wanting to drop back into the Championship at the first time of asking, so it wouldn’t come as a surprise to see Bilic investing heavily into his squad to adjust to life in the top-flight.
If they were to sell Austin, then that would free-up space on the wage bill for any potential incomings during the summer transfer window.