Bristol City have made their move to sign Charlton striker Lyle Taylor, according to recent reports, with the Robins offering Kasey Palmer as part of the deal.

The report from Football Insider suggests that Taylor is high on Lee Johnson's January wishlist as he looks to bolster his thin striking options and, with Palmer falling out of his plans in recent weeks, is willing to offer the 23-year-old has part of the deal.

The Addicks man has netted seven goals so far this season, but having missed nearly three months of action with a knee injury, it is a record that needs to be viewed in the correct context.

QUIZ: Can you name these 15 ex-Charlton defenders?

But it is an offer that Charlton simply must reject. And here are THREE reasons why...

Replacements

Who would Charlton realistically bring in to replace Taylor if this deal were to go through? Palmer, after all, is not a striker and Taylor's goals will need replacing.

They could go in for Ivan Toney at Peterborough but considering they will receive little money for Taylor in this scenario, would they reasonably be able to afford him?

They run a serious risk of being caught short in attack if they go through with this.

Survival

Charlton's priority right now has to be survival.

Ultimately, the new owners were always going to struggle to make their impact felt in January given the tricky manner in which the market operates at this time.

Summer is where they stand the best chance of seriously strengthening and pushing on in the second tier and having a natural goalscorer like Taylor will give them the best chance of getting there.

Fan moral

It is not a transfer that would inspire particular confidence from the owners' new fanbase.

Whilst there is plenty of frustration growing with Taylor among the supporters, a deal which sees him leave with a midfielder arriving in his place would not go down well.

Fans are now hungry for ambition given the lack of it under Duchatelet's reign, so this would be viewed as a definite negative move by many.