Luton Town have played their football at their beloved Kenilworth Road since 1905, however, with the stadium now in a state of gradual decay, the Bedfordshire based club have been exploring the possibility of building a new stadium.
It is a quest that the Hatters have been on since as far back as 1955, with the club currently restricted by their current home, in terms of potential costs to renovation work and location.
Subsequently, we took a look at THREE benefits that a new stadium could have for Luton Town …
With Luton having achieved promotion back to the Championship last season, there has never been a better time for the club to progress with plans for their new stadium to be built.
By constructing a new stadium, Town will in theory be able to draw in more supporters, who are more likely to be drawn to London based teams at present, such as Arsenal and Tottenham. A new ground would provide a bigger attraction for fans that want to watch attractive football at affordable prices.
Closer to the Town Centre
The proposed site of the new stadium is located a lot closer to the centre of town than their current home, making it easier for away fans to access.
Whilst also maintaining the community feel that has been created by the club since its inception, this will again prove to be beneficial when fighting against the lure of the Premier League, with more of the club’s potential fanbase being facilitated for by an increased capacity.
Makes the club more attractive to potential new signings
The construction of their new home will also be a good advert for not only the town as a whole, but also as an extra advantage when it comes to attracting potential new signings to the club.
As we have seen at clubs such as Juventus and Tottenham, a new stadium can give a club a whole new lease of life and give it an extra edge in the transfer market over its rivals, when competing for the most in-demand talent.