The transfer window is starting to heat up with sides in the Championship looking to add to their squad ahead of the new season in August.

And, one man who could be on the move is striker Jordan Hugill. The target man is contracted to West Ham but is way down the pecking order for the Londoners and a move seems inevitable.

According to Sun reporter Alan Nixon, Leeds are one of a few sides keen on the former Preston man, whilst it has also been suggested that West Brom have been offered the player as part of a deal for Salomon Rondon.

Yet, the fact two promotion chasing sides want the 27-year-old may come as a surprise given how Hugill struggled on loan at Middlesbrough last season - as our graphic shows.

Clearly, six goals and two assists is nowhere near good enough so you can understand why Whites and Baggies supporters would be underwhelmed at his potential arrival.

However, there are many factors that need to be taken into consideration that suggest Hugill could rediscover the form he showed at Deepdale if he did move on.

Firstly, it's never easy playing in the lone striker role for a Tony Pulis side, which he had to do for Boro.

It's about running the channels, fighting for possession and trying to bring others into play with your back to goal. Naturally, chances are harder to come by and your goal return suffers as a result.

As well as that, Hugill is a striker that excels with quality coming from out wide and the Teesside outfit rarely played with natural wingers so quality service didn't arrive.

At West Brom or Leeds, it would be a different story.

They will both try and play on the front foot and they are the sort of clubs that any striker will want to play for.

Obviously, they both already have options in the final third but you could argue that Hugill will be a different one to have from the bench.

That can be particularly needed when a more direct approach is needed to unlock a deep defensive block - which these two sides will come up against regularly.

He is dominant in the air, can win fouls and disrupt the opposition. They are qualities that can be required at different times and when you need to change a game.

Ultimately, you would understand the scepticism surrounding signing Hugill for both Leeds and Albion, but in a long, hard season he could prove himself to be a useful figure in the squad.

Thoughts? Let us know in the comments below.