For Cardiff, it has been an underwhelming season so far as we head into the halfway point of the January transfer window and the remainder of the Sky Bet Championship campaign.
Relegated last season from the Premier League, it was expected that the Bluebirds would once again challenge for promotion in the second tier, but things have proven to be more difficult than imagined.
Disappointing results and a less than desirable league placing cost Neil Warnock his job in November, eventually replaced by former Millwall boss Neil Harris.
After a positive start for the 42-year-old at the Cardiff City Stadium, recent weeks have demonstrated squad frailties and the reality of the situation that the club find themselves in.
One way the second half of the season can be improved for Cardiff City is by dipping into the transfer market to address the problem positions in the squad.
It has emerged over the last couple of days that Cardiff have made a bid to Wigan Athletic for their Welsh striker Kieffer Moore.
Here, we analyse his season in depth, and discuss if the 27-year-old could be the right man for Cardiff City in attack…
QUIZ: Can you remember Cardiff’s last fifteen league positions?
It has not quite gone to plan for the 27-year-old since his summer move from Barnsley to Wigan Athletic, and judging by the statistics, Cardiff City may be taking a risk if they decide to continue to pursue the Welsh international striker.
There is no doubt the quality is there, as Moore scored nineteen goals in all competitions for Barnsley last season in League One.
In spite of that, Moore has only found the net twice for Wigan so far this season in seventeen appearances, with his last strike coming against Luton Town on December 7th.
It is also worth noting that Moore has missed the last six games for the Latics with a calf injury.
The percentage of his shots that end up on target is also not where he wants it to be, coming in at under 23%. For every five shots that Moore has had, an average of just over one has been on target.
The 27-year-old has also won less than 30% of his offensive aerial duels.
Granted, Moore has been playing for a team that are not in good form and that is bound to affect the quality of the performances because of the lack in confidence.
But, from these statistics, would the 27-year-old forward be the right man for the Bluebirds? He has scored ten goals in three seasons of Championship football during his career.
Cardiff would be taking a gamble here, there is no doubt. However, there might not be many other options available for the club as Neil Harris has put on record that he doesn’t have the largest transfer kitty available by any means.