Derby County have recently been linked with a move for Blackpool striker Armand Gnanduillet according to a report from Football Insider. 

Gnanduillet has been hugely impressive for the League One side this season, and already has 12 goals to his name in all competitions this term.

The forward has been key to their strong start to the season in the third tier, and you would imagine that the Tangerines will be doing everything they can to keep him at the club for the foreseeable future.

But a move to the Championship could be a tempting proposition for the 27-year-old, who will be keen to play at the highest level possible.

Phillip Cocu's side are currently struggling to build on their success last season, with the Rams currently sat 16th in the Championship table.

We look at TWO reasons why Blackpool must do everything they can to keep hold of their star striker ahead of the January transfer window.

He's a player in fine form.

Gnanduillet's goal record this season speaks for itself, with the 27-year-old having 12 goals to his name in all competitions for Blackpool.

The Tangerines have only scored 24 goals in total this season, so Gnanduillet's contribution has certainly made a positive difference so far this term.

The forward doesn't have any experience of playing in the Championship, and Blackpool's promotion bid in League One would take a real hit if they were to sell Gnanduillet in the January transfer window.

You don't ever want to sell your best players, and the striker is certainly one of them at this moment in time.

It would show a lack of ambition if they sold him. 

Blackpool are showing real signs of improvement recently which will be pleasing to see for the club's supporters, who have had to deal with a number of off-the-field problems in previous years.

There seems to be a real sense amongst the Bloomfield Road faithful that promotion back into the Championship is a possibility this season under the management of Simon Grayson.

Gnanduillet has been their star player so far this season, and many supporters would have every reason to question the club's ambition if they decided to cash-in on the striker, who has been key to their recent success.

You have to feel that Blackpool would miss out on promotion if they were to sell Gnanduillet in the January transfer window, with a lack of alternatives to turn to in the current squad.