Charlton Athletic will no doubt be keen to strengthen their ranks over the course of the current January transfer window, with the takeover by East Street Investments providing Lee Bowyer with the finance to improve his squad. 

Several names have been linked with a move to the Valley in recent weeks and many expect the Addicks to be one of the division's busier clubs over the next few weeks.

One name who perhaps has been linked most strongly with a move is Peterborough United attacker Marcus Maddison, with the 26-year-old having been in stunning form for the Posh this season.

QUIZ: Can you name the club these 14 ex-Charlton players are playing for now? See if you can get full marks down below!

And now it seems that Charlton's move for the 10 goal attacking playmaker has progressed even further, with Sky Sports Transfer Centre (17:19 - 23/01/20) reporting that the club is now in advanced talks with the former Gateshead man.

A move to the Valley now seems to be a high likelihood for a player that was recently informed that he had no future at Peterborough by the club's manager Darren Ferguson.

Here, we take a look at ONE winner and ONE loser at Charlton if the club completes a deal for Marcus Maddison...

Winner 

Jonny Williams 

The former Crystal Palace playmaker will surely be the winner of this deal going through as it would take the pressure off the 26-year-old's shoulders in terms of providing the team's creative spark.

With five assists to his name already this term, Williams will no doubt be helped in the creative department by the talents of Maddison, who himself boasts an assist total of six already this term.

Loser 

Erhun Oztumer 

The Turkish playmaker will no doubt be the loser of this deal potentially being agreed as it would in theory see the former Bolton Wanderers man slip even further down the pecking order after a poor start to his career in south London.

His lacklustre performances and lack of creativity has put him at great risk of losing his place in the starting eleven to the returning Williams and the arrival of Maddison would also only hinder his chances of establishing himself under Bowyer.