West Bromwich Albion are interested in signing Brentford striker Neal Maupay this summer but face strong competition from Sheffield United and Aston Villa, according to the Express & Star.
The 22-year-old scored 28 goals for Brentford in all competitions last season and is widely regarded as one of the best strikers in the Championship.
West Brom do not have the money to compete with Sheffield United or Aston Villa, but are keeping close tabs on the Frenchman in case his move to the Premier League falls through.
Slaven Bilic has made signing a new striker his top priority this summer, after the club lost Dwight Gayle and Jay Rodriguez earlier in the window.
So, would Maupay be a good signing for West Brom? We discuss...
Kealan Hughes
"What a fantastic signing this would be. Maupay is exactly what West Brom need right now as they are searching to replace the 46 goals they lost from the departures of Jay Rodriguez and Dwight Gayle.
"Maupay is arguably the best striker in the division and certainly the most natural goalscorer. He is almost guaranteed to score goals next season whomever he plays for and if the Baggies manage to sign him it would be a real coup.
"He should suit Slaven Bilic's style of play too, as Brentford's passing style provided him with numerous chances throughout the season.
"The Frenchman loves to play off the shoulder of the last defender and the likes of Filip Krovinovic and Matt Phillips should provide him with plenty of service."
Toby Wilding
"This would be a brilliant signing for West Brom.
"With Jay Rodriguez gone, Salomon Rondon looking set to follow and no sign yet of any possible return to The Hawthorns for Dwight Gayle, there can be no doubt that the Baggies are in need of a striker in the current transfer window.
"Given Maupay's performances and his goals return last season, West Brom could be confident that the Frenchman would be capable of keeping them in the hunt for a promotion place again in the coming campaign.
"With Premier League clubs circling it seems as though it will be difficult for the Baggies to pull this move off, but if they do, then it will be a huge statement of intent as they look to make their own return to the top flight next season."
George Brooks
"This would be a magnificent signing for West Brom. Maupay is a fantastic player and he's one of the most prolific goalscorers outside of the top flight.
"I personally feel that he's good enough for the Premier League and I'm not sure why he'd want to move to West Brom ahead of Sheffield United or Aston Villa.
"On top of that, the Baggies don't have the money to compete with either of those clubs, so they may struggle to pull this one off.
"However, there's no doubt whatsoever that West Brom need a new striker. If Salomon Rondon leaves this summer and the club fail to sign a top goalscorer, then it's very difficult to see them challenging for promotion next season.
"All three clubs that won promotion from the Championship last season had a striker who scored more than 20 goals and Maupay is more than capable of doing that at The Hawthorns next season.
"He's got all the attributes of a top centre-forward and he'd be the perfect replacement for Dwight Gayle and Jay Rodriguez."