Nottingham Forest will not demand £15 million for Joe Lolley’s services, and are set to reject any offers they receive for the winger this summer, a source close to the East Midlands club has exclusively confirmed to Football League World.

The 26-year-old was a standout performer for the Reds last season - he won the club’s Player of the Season award, after scoring 12 goals and producing 11 assists in all competitions.

The former Huddersfield Town attacker was rewarded with a new long-term contract in February, keeping him at the City Ground until the summer of 2023 after penning a four-and-a-half year deal.

Naturally, Lolley has been attracting interest from plenty of high-profile clubs over the course of the season, with Aston Villa being the latest team to be linked with his signature. Reports have also claimed that Forest will demand around £15million for the winger’s services this summer.

But now, a source close to the club has exclusively confirmed to FLW that Lolley is not for sale at any price, and the club will not sell the player even if they do receive a £15 million offer this summer.

The club want the player to honour his long-term contract at the City Ground, and as well as insisting that the winger is happy with life on Trentside, they say that he is a crucial part of Martin O’Neill’s plans for the 2019/20 campaign.

The Verdict

This is massive news for Nottingham Forest, as losing Lolley would be a massive blow to deal with ahead of next season.

He was their best player last season, contributing to plenty of goals going forward and establishing himself as one of the best players in the division.

Forest have been known for being a "selling club" over the years after letting go of Oliver Burke and Britt Assombalonga, so this news will be refreshing to hear.